Description
<strong>Date:</strong> Tuesday, November 22, 2022<br/> <strong>Time:</strong> 11:00am - 1:00pm<br/> <strong>Location:</strong> Online<br/> <p><span style="font-size:12px;">How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.</span></p>
<p><span style="font-size:12px;">You will: </span></p>
<ul>
<li style="margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Learn fundamentals of market research strategies and methods such as customer interviews and surveys</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span></span></li>
<li style="margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Identify the relationship between your research and your idea</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span></span></li>
<li style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Avoid common pitfalls during the market research process</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span><span style="color: black;"></span></span></li>
</ul>
<p style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;"><strong>When:</strong> Tuesday, November 22, 2022, 11 a.m. - 1 p.m. ET<br />
<strong>Location:</strong> Online via Zoom (participants will receive a link prior to session start)<br />
<strong>Instructor: </strong>Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca</span></p>
<p style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;">This workshop is part of the <a href="https://guides.library.utoronto.ca/ERW/ccr">Entrepreneurship Research Skills Co-Curricular Record </a>as recognized by the University of Toronto. The wokshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.</span></p>
<p><span style="font-size:12px;">You will: </span></p>
<ul>
<li style="margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Learn fundamentals of market research strategies and methods such as customer interviews and surveys</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span></span></li>
<li style="margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Identify the relationship between your research and your idea</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span></span></li>
<li style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><span lang="EN-US"><span style="line-height:107%"></span></span><span style="line-height:107%"><span style="color:black">Avoid common pitfalls during the market research process</span></span><span lang="EN-US"><span style="line-height:107%"><span style="color:black"></span></span></span></span></span><span style="color: black;"></span></span></li>
</ul>
<p style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;"><strong>When:</strong> Tuesday, November 22, 2022, 11 a.m. - 1 p.m. ET<br />
<strong>Location:</strong> Online via Zoom (participants will receive a link prior to session start)<br />
<strong>Instructor: </strong>Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca</span></p>
<p style="margin-bottom:11px; margin-left:8px"><span style="font-size:12px;">This workshop is part of the <a href="https://guides.library.utoronto.ca/ERW/ccr">Entrepreneurship Research Skills Co-Curricular Record </a>as recognized by the University of Toronto. The wokshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.</span></p>